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An important feature of accommodation listings is the description. There is space available for 250 characters of text, including spaces.

We encourage you to provide objective information, and to avoid marketing hype, Unnecessary CAPITALIZATION, superlatives and exclamation points!
Descriptions that appear to be written by an unbiased reviewer perform best. Important information for customers includes location, types of rooms/apartments, and amenities. If practical, it is also good to provide rate information (e.g. "From $120/night, $2200/month"). This will discourage clicks from bargain-hunters who cannot afford your accommodations. Of course, if your rates really are bargains, then listing these low rates will attract more customers.